What are the most common mistakes in search engine optimization? Which ranking factors for mobile searches should you know in any case? How do I create user-centred content? These and many other questions about search engine optimization will be answered in detail by serpproxy, which is one of the best free SERP tools available today.
This Is How You Will Be Found On Smartphone
It is not without reason that Google adjusted its ranking algorithm for mobile searches on April 21, 2015: In Europe, almost one in four Web surfers now surfs on a mobile device. You should, therefore, know about search engine optimization for smartphones, tablets and Co.
The algorithm update of April 21 has hit some website operators more than expected. For example, large websites, such as the German wissen.de, have lost 46% of their mobile search visibility.
The update is rolled out continuously – even today, mobile ranking factors are weighted more and more from day to day.
Backlinks are among the most important ranking factors in desktop search queries. For mobile websites with URLs like http://mobile.domain.com, however, backlinks are almost irrelevant, as they are barely linked via smartphones or tablets.
Texts should be particularly well structured on mobile websites, for example, by placing bullet points or jump labels right at the beginning of the page.
The loading time of mobile websites should be kept as low as possible because the speed for download and page layout on a smartphone still differs significantly from desktop PCs.
Keyword orientation, such as the keyword in the website title, plays a subordinate role in mobile surfing. The user experience is much more critical to Google ranking.
User Centric Content Vs. Keyword Orientation
The widely used saying “Content is King” plays a significant role in search engine optimization from year to year. It’s about knowing everything about content.
The keyword density has almost become obsolete. It only matters a little how often that keyword appears in the text. User Signals that is the behaviour of the user on the page after clicking on the Google link are crucial.
When creating content, it has to be considered from the customer’s point of view: What information does the website visitor expect when searching for XY? With what content can its problem be solved?
The longer a text, the better – provided the structure and readability are right.
The traffic through the main keyword is often lower than the number of different long-tail keywords. Therefore, content creators should also include low-volume sub-keywords in the text.
Content should be as diverse as possible and offer variety. In addition to texts, these include pictures, videos and quotes. Pure text deserts result in negative user signals.
A high bounce rate may not necessarily be an indication of mediocre content if, at the same time, high dwell time can be measured.
Nevertheless, good content is only the basis for a good ranking. Backlinks are still indispensable today.
These are some of the SEO mistakes that are commonly made
When it comes to search engine optimization, it usually fails because of the basic things. So here are the six most common SEO mistakes:
- The title tag is blank or does not describe the content of the page sufficiently.
- A web project contains several single pages for precisely the same topic or keyword.
- The keyword density is assigned too high a relevance. Google thinks less and less in keywords but in topics. So the difference between “migraine” and “severe headache” is getting smaller and smaller for Google.
- Thematic pages are written unilaterally and do not cover the topic holistically. Thus not all target groups are addressed, the user signals are partially negative.
- The search context is ignored; The search term “sore throat” is usually not a scientific treatise on the development of a sore throat, but a solution to resolve the pain sought.
- Once created content is no longer updated, old texts with outdated information lead to negative user signals and worsen the ranking of the page on Google.