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Making Technology Work for Your Business

Technology plays a vital role in running a successful small business today. Business owners need to leverage tech tools smartly to manage daily operations, reach more customers, and increase productivity. Here are some practical tips to make technology work better for your company.

Get Organized with Cloud-Based Software

Transitioning to cloud-based software can greatly simplify organizing and accessing important business information. Solutions like Microsoft 365 integrate essential applications like email, file storage/sharing, video meetings, and office software. The experts at Opkalla explain that this consolidates company data in a central, secure cloud environment accessible from anywhere. Look for Microsoft 365 licensing support to configure the optimal package for your needs across users and devices.

Streamline Workflows

Leverage technology to eliminate redundant manual processes that waste precious time. For instance, use e-signature software (like Adobe Sign) to route documents for approvals versus printing, signing, scanning, and emailing. Similarly, invest in automation tools to handle time-intensive administrative tasks like data entry. Set triggers to automatically run recurring assignments so you can focus on more meaningful work.

Enhance Internal Communication

Email alone does not facilitate team collaboration. Chat platforms like Microsoft Teams let employees openly discuss projects, share files, videoconference, and message individuals or groups. This enhances transparency, engagement, productivity, and connection. Additionally, project management software provides a centralized hub to coordinate tasks, set reminders, track progress, and meet deadlines.

Go Mobile

Today’s workers are on the move, making business mobility a must. Use cloud storage to enable access to company files from any device. Ensure tools like customer relationship management (CRM) software and business dashboards are mobile-friendly or have companion apps. Publish websites responsively to optimize viewing on phones and tablets. Equip field/remote employees with laptops and wireless access for maximum flexibility.

Embrace eCommerce

A website with integrated eCommerce capabilities allows customers to purchase products/services directly. This offers convenience for buyers and gives small businesses valuable sales reach beyond geographical constraints. Ensure your platform fits business needs, from product catalog and shopping cart tools to flexible payment processing, taxes, and shipping options. Also optimize for mobile shopping and leverage targeted marketing to keep customers engaged.

Use Data Wisely

Modern technology produces valuable business data, from website analytics to point-of-sale purchase records. Leverage this data strategically to gain customer insights and make informed decisions. Use BI (business intelligence) platforms to consolidate data sources and transform them into readable dashboards and reports. Train staff to interpret metrics and determine success factors, growth opportunities, and areas for improvement.

Outsource Wisely

Despite technology’s benefits, outsourcing certain functions can be wise. Consider leveraging an accountant for tax preparation, payroll provider for employee payment processing, IT managed services partner for technical support, and shipping experts for fulfillment. This lifts burdens off internal teams, saves money, reduces risks in specialized areas, and allows you to focus where it matters most.

Prioritize Cybersecurity

As businesses become more digitized, protecting sensitive data is crucial. Implement robust cybersecurity measures including strong password policies, multi-factor authentication, and regular security updates. Train employees on identifying phishing attempts and following security protocols. Backup critical data regularly and maintain updated antivirus software across all devices. Consider cyber liability insurance to protect against potential breaches. Regular security audits can identify vulnerabilities before they become problems.

Conclusion

Embracing technology is key for small business survival and success. Work smarter by optimizing systems and processes with automation, collaboration tools, mobility solutions, eCommerce, actionable data, and the right outsourcing. With the right foundations, your company can leverage information technology to compete and unlock growth. Reach out for guidance making technology work for your unique business needs and goals.